As part of the assignment we needed to gather research to help us build on our ideas as well as giving us a better idea of our target audience is and giving us the ability to make out ident the best it could be.
First we discussed the ways we could get our audience research, we will hold a focus groups and send out a survey, the focus group will give us an understanding on a small groups perspective on our idea, and it tells us what kind of thing they are into but the survey will give us a wider variety of answers. Both can answer similar questions but on the survey it is anonymous so we will end up with more truthful answers because people won’t be worried about being judged.
For our Market research both our focus group and survey will also give us the answers to what we need, for example, it can tell us their ages, their interests and why they currently don’t watch strode tv. It can also tell us what they use more whether its BBC1/Channel 4 or more of the Netflix/Youtube side of things so we can make sure our ident works with the things they like.
For the production research we can take things that went wrong from past productions for example our time management and lack of preparation. This means that we can make sure we are on time and have everything we need by the deadline so we are prepared on the day.
