Task 1
Target Audience: The people you are making your product for
Market Research: Finding out the wants and needs of your TA
Production Research: looking into ways to advertise your product
Task 2
Comparing Primary Research techniques
If you compare taking Surveys (which is primary research) and Books (which is secondary research), one clear advantage of doing surveys is you know all the information is the best you could have got, the most truthful option because you got it yourself where as if you got it from a book it could be like Chinese whispers because you don’t know how many people that information has gone through. Where as reading through books can also be better because it means you can get a lot of information at once rather than having to wait to ask everyone the same questions which can be tedious.
However if you compare Questionnaires and Focus groups (which are both primary research) both are straight on information you get yourself, Questionnaires however have faster results because they are easier to fill out, and lots of people can do them at once whereas with Focus groups it can take longer because everyone has to wait their turn and then you have to scribble down everyones idea which means it can get messy. Questionnaires are also very unpressurised because you can fill them out in your own time, and answer questions without getting worried about being judged because they are normally anonymous. On the other hand focus groups can be a bit full on because they are in groups of people and you have to give your opinions which can be a tad intimidating if nobody else agrees.
Online research (which are both primary research) and Analysing already existing radio show, Online Research is finding out information which already exists but turning it into your own words and manipulating it into the way
The difference between Qualitative and Quantitative
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